Qualitative v/s Quantitative Research

Qualitative Research

  1. Primary exploratory research
  2. Gain insights into: 
    1. Underlying reasons, motivations, and opinions, problems
  3. Hypothesis for potential quantitative research
  4. Unstructured or semi-structured. 
  5. Data collection methods:
    1. Group discussions 
    2. Individual interviews
    3. Participation and Observation 
  6. Sample size is usually small.

Quantitative Research
  1. Quantify the problem by generating data or stats. 
  2. Uses stats to measure data and observe patterns. 
  3. Structured. 
  4. Data collection methods:
    1. Online surveys
    2. F2F or telly interviews
    3. Online polls
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